Nike's "Why Do It"
This campaign was inspired by Nike's newest social media campaign, where the company reintroduces the famous "Just Do It" tagline to younger generations and "empowers young athletes to become a part of a legacy".
I've created images that play a huge role in spreading Nike's message but don't get to be in the spotlight, featuring athletes from the Savannah College of Art and Design in Atlanta, a small NAIA school.
Truth is that being a small college athlete is still a very impressive feature, it requires years of dedication to even make it to this level, and provides athletes the opportunity to go abroad and earn a degree in the United States, while improving their athletic abilities.
